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Case Study | Campaign Management | Uncle Lucius

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PROJECT GOALS

  • Leverage the collective team assets to triple monthly touring revenue from $5,000 to $15,000 per month in six months.

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SOLUTION

  • Launch band's first Top 10 single coordinating daily with NFT Touring to follow up each radio add with contracted shows to reinforce airplay.

  • Work with head of A&R for eOne Distribution along with Aristo Media to add band's video to CMT and additional outlets.

  • Forge partnership and scripted Uncle Lucius - Partnership Texas Food Bank Network: a PSA directed and produced by amn award-winning filmmaker to produce what would become:

  • The #1 most-viewed video on YouTube in the history of the format. The “Keep The Wolves Away” video now has 30+ million views.

RESULTS

  • Accelerated more than 350% growth in touring revenue to $25,000 monthly in first 4 months.

  • Most-viewed video on YouTube in the history of the format.

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